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Our client @tiffany_pratiwi receive the perfect design for contest Desain Kemasan untuk Minuman Yoghurt with budget of IDR 9.000.000, tiffany_pratiwi received:- 62 entries packaging design to choose from
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Our customer tiffany_pratiwi is looking for the following packaging design
Contest title
Desain Kemasan untuk Minuman Yoghurt
Theme and details on the design
Industry
Event
Details of the company and its target audience
Background
- Yogurt adalah kategori minuman yang sedang trend meskipun pasarnya masih kecil.
- Konsumen masih perlu diperkenalkan mengenai Yogurt, dengan cara diperkenalkan produk yogurt yang lebih ringan dan lebih mudah diterima secara tekstur dan rasa.
- Merek KIN sudah hadir di market dengan produk KIN Bulgarian Yogurt
- Merek KIN dipersepsi sebagai produk yang premium dengan desain kemasan yang out of the box dan produknya yang dijual dengan harga lebih tinggi di pasaran.
- Saat ini KIN akan launching produk yogurt baru, minuman yogurt yang lebih ringan dan refreshing (sebut saja istilahnya : Light Yogurt)
Target Market
- Pria/Wanita, 15 - 25, segment AB.
- Anak muda / dewasa muda yang aktif, suka tantangan dan mencoba hal baru, membutuhkan minuman yang menyegarkan dan menyehatkan.
- Produk distribusi akan dominan di General Trade (Pasar, Warung Retail)
Additional information for designers
No additional information
No additional information
Sample images, sketches, or any other documents
Brief KIN Light Yogurt sribucom.pptx- LOGO KIN.rar
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