Contest title

Logo Design for a Bird Nest Product

Theme and details on the design

My thinking is like the usual logo of product where the top is the logo with the branding words below. The logo must contain the brand name "金凤凰燕窝 GOLDEN PHOENIX BIRD NEST". However, I want the logo picture itself, which most likely is picture of a swallow bird/ phoenix, to be abstract so that when people see the logo, they would remember the brand even without looking at the Branding Name. A combination of Red and Gold so that the Logo would stand out.

Name on logo

"金凤凰燕窝 GOLDEN PHOENIX BIRD NEST"

Preferred design style

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  Symbol Style
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  Illustration Style
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  Corporate Style
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  Abstract Style

Industry

Food and Beverage

Details of the company and its target audience

Golden Phoenix Bird Nest is a Bird Nest edible product that is targeting the middle to high market. Bird Nest is like a vitamin that is high in nutritional value and is loved by the Chinese community.

The Chinese believes that Bird Nest promotes good health and good skin. Bird Nest is usually cook as soup and served as appetizer or dessert in most Chinese Community. My target is the middle to high class Chinese Community, age from 25 up to above 60.

Additional information for designers

I would love a simple but unique logo.

The packaging of the product would likely be with red/yellow/purple backgrounds. Please ensure that the logo colour combination fits in.

I would love a simple but unique logo.

The packaging of the product would likely be with red/yellow/purple backgrounds. Please ensure that the logo colour combination fits in.

No additional information

Sample images, sketches, or any other documents

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  金凤凰燕窝.docx