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Label Design For Pomade Packaging
Cosmetic & Beauty
No details from contest holder
No additional information
We're looking for label design that could describe our product values as stated below.
Our POMADE slogan:
"Natural Freshness for The Proper Gentleman"
Our product's unique selling value:
Premium Quality, Healthy (natural), Halal, and Update with Latest Trend.
Our POMADE key benefits:
With natural olive oil. Citrus splash aroma. Medium strength & shine. Water based easy to wash.
Our company name is AURUM. We produce beauty and cosmetics products for men and women. Unique selling value for most of our products are: Premium Quality, Healthy (natural), Halal, and Update with Latest Trend.
We are a startup company backed by industry's veteran with 10++ years of experiences. We're heavily utilising internet and digital media for selling and marketing our products. We don't have physical store and only selling via our online/website.
Pomade target market:
- 20 – 35 years old
- Urban citizen of Indonesia (esp. big cities)
- Tech savvy / internet user
- Concern about grooming and appearance
- Proud to be Indonesian / love local product
- Concern about being healthy
- Include in these categories: sports fans, fashion / apparel & accessories enthusiast
Designers need to design label for 2 side of the packaging, which are TOP and BOTTOM. Font style: simple and minimalist and can easy to read. NO retro style.
TOP side: Circle shaped with diameter 7 cm
BOTTOM side: Circle shaped with diameter 5.5 cm
Information should be put on TOP side:
-- AURUM Logo (please check attachment).
-- Text: POMADE (with big size dominated).
-- Slogan: "Natural Freshness for The Proper Gentleman".
-- Net Weight: 85 gr / 3 oz
-- Made in Indonesia
-- If possible also display key benefits: With natural olive oil. Citrus splash aroma. Medium strength & shine. Water based easy to wash.
Information should be put on BOTTOM side:
--How to use: Rub pomade between palms until soft, work it thoroughly into hair, then style with comb or brush. For a stronger hold, dry your hair completely.
--Ingredients: Water, Ceteareth - 25, Glycerin, Fragrance, VP/Methacrylamide/Vinyl Imidazole Copolymer, Phenoxyethanol, Olea Europaea (Olive) Oil, Cl 42051
Bekasi - Indonesia
PT. Cahaya Rahmah Cosmetikindo
Banten - Indonesia
PLEASE SEE SAMPLE ON THE ATTACHMENT OF OUR CREATIVE BRIEF
Black associated with power, elegance, minimalist and modern. Could be combined with red or yellow. NO retro style color combination.
Alternatively designers could use any dark color (maybe dark blue), as long as it could represent same product values.
Vector editable file that could be opened using Adobe Illustrator. File type could be .eps or .ai. But please DO NOT use .psd or corel draw.
We have some design references and supporting file for designers' guideline. Please see on the attachment:
- AURUM Logo
- Sample labels & guideline
- Design references
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