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Label Design for Men Shampoo Packaging
Cosmetic & Beauty
No details from contest holder
No additional information
We're looking for label design that could describe our product value as stated below.
Our men shampoo slogan:
"Natural Freshness for The Proper Gentleman".
Our product's unique selling value:
Premium Quality, Healthy (natural), Halal and Update with Latest Trend.
Our men shampoo key benefits:
With natural aloe vera and ginseng extract. Citrus splash aroma. All in one hair nourishment.
Our company name is AURUM. We are produce beauty and cosmetics products for men and women. Unique selling value for most of our products are: Premium Quality, Healthy (natural), Halal and Update with Latest Trend.
We are a startup company backed by industry's veteran with 10++ years of experiences. We're heavily utilising internet dan digital media for selling and marketing our products. We don't have physical store and only selling via our online/website.
Men Shampoo target market:
- 20 – 35 years old.
- Urban citizen of Indonesia (esp. big cities).
- Tech savvy / internet user.
- Concern about grooming and appearance.
- Proud to be Indonesian / love local product.
- Concern about being healthy.
- Include in these categories: sports fans, fashion / apparel & accessories enthusiast.
Designers need to design label for 2 side of the packaging, which are front and back. Font style: simple and minimalist and can easy to read.
Jenis packaging yang digunakan adalah botol lonjong ukuran 240 ml. Botol berupa plastik transparan. Label merupakan sticker yang nantinya akan ditempel mengelilingi bagian sisi botol packaging. Jadi label bagian front dan back tersambung membentuk persegi panjang dengan ukuran 15cm x 13cm (panjang x lebar).
PENTING untuk gambaran detail ukuran harap melihat file pada attachment:
Untuk ukuran, jangan mengacu pada file dengan nama SHAMPOO_MEN-REF.jpg karena packagingnya berbeda. File tersebut hanya digunakan untuk referensi desain saja.
Information should be put on front side:
-- AURUM Logo (please check attachment).
-- Text: MEN SHAMPOO (with big size dominated).
-- Slogan: "Natural Freshness for The Proper Gentleman".
-- Net Weight: 240 ml / 8.1 fl oz.
-- Made in Indonesia.
-- If possible also display key benefits: "With natural aloe vera and ginseng extract. Citrus splash aroma. All in one hair nourishment".
Information should be put on back side:
--How to use: Rinse hair with warm water. Put shampoo on the palm of the hand. Apply evenly on the scalp only. Massage your scalp. Avoid shampooing until the hair tip, as it will make the hair dry. Rinse hair thoroughly until no foam or shampoo residue remains.
--Ingredients: Water, Sodium Laureth Sulfate, Fragrance, Cocamidopropyl Betaine, Sodium Chloride, Cocamide DEA, Menthyl Lactate, Sodium PEG-7 Olive Oil Carboxylate, PEG-150 Distearate, Glyco Distearate, DMDM Hydantoin, Guar Hydroxypropyltrimonum Chloride, Citric Acid, Cocamide MEA, Laureth 10, Polyquaternium-7, Magnesium Nitrate, Butylene Glycol, D-Panthenol, lodopropynyl Butylcarbamate, Propylene Glycol, Aloe Barbadensis Leaf Juice, Maltodextrin, Magnesium Chloride, Methylchloroisothiazolinone, Methyl Paraben, Methylisothiazolinone, Propyl Paraben, Panax Ginseng Root Extract, Sodium Benzoate, Potassium Sorbate.
Bekasi - Indonesia
PT. Cahaya Rahmah Cosmetikindo
Banten - Indonesia
Please see sample on the attachment of our creative brief.
Black associated with power, elegance, minimalist and modern.
Alternatively designers could use any color that represent masculine, as long as it could represent same product values.
Vector editable file that could be opened using Adobe Illustrator. File type could be .eps or .ai. But please do not use .psd or corel draw.
We have some design references and supporting file for designers' guideline. Please see on the attachment:
- AURUM Logo.
- Sample labels & guideline.
- Design references.
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