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Label Design for Bodywash Packaging
Cosmetic & Beauty
No details from contest holder
No additional information
We're looking for label design that could describe our product value as stated below.
Our body wash slogan:
"Refreshing Apricot Body Wash"
Our product's unique selling value:
Premium Quality, Healthy (natural), Halal and Update with Latest Trend.
Our body wash key benefits:
Apricot seed natural scrub. Vitamin E for skin. Moisturizing and removing dead skin cell.
Our company name is AURUM. We are produce beauty and cosmetics products for men and women. Unique selling value for most of our products are: Premium Quality, Healthy (natural), Halal and Update with Latest Trend.
We are a startup company backed by industry's veteran with 10++ years of experiences. We're heavily utilising internet and digital media for selling and marketing our products. We don't have physical store and only selling via our online/website.
Body Wash target market:
- 20 – 35 years old.
- Urban citizen of Indonesia (esp. big cities).
- Tech savvy / internet user.
- Concern about grooming and appearance.
- Proud to be Indonesian / love local product.
- Concern about being healthy.
- Include in these categories: fashion / apparel & accessories enthusiast.
Designers need to design label for 2 side of the packaging, which are front and back.
Font style: simple and minimalist and can easy to read. Focus on Apricot as the strongest point.
Jenis packaging yang digunakan adalah botol lonjong ukuran 240 ml. Botol berbahan plastik transparan. Label merupakan sticker yang nantinya akan ditempel mengelilingi bagian sisi botol packaging. Jadi label bagian front dan belakang tersambung membentuk persegi panjang dengan ukuran 15cm x 13cm (panjang x lebar).
PENTING untuk gambaran detail ukuran harap melihat file pada attachment:
-- body wash measurement.jpg
Untuk ukuran, jangan mengacu pada file dengan nama _BODYWASH-REF.jpg karena packagingnya berbeda. File tersebut hanya digunakan untuk referensi desain saja.
Information should be put on front side:
-- AURUM Logo (please check attachment).
-- Text: BODY WASH (with big size dominated).
-- Apricot image.
-- Slogan: "Refreshing Apricot Body Wash".
-- Net Weight: 240 ml / 8.1 fl oz.
-- Made in Indonesia.
-- If possible also display key benefits: "Apricot seed natural scrub. Vitamin E for skin. Moisturizing and removing dead skin cell."
Information should be put on back side:
--How to use: Wet your skin in the shower or bath. Take some of the body wash on your hands and apply it to your skin in circular motion. Let it stay for 5-10 minutes. Rinse it off with water and dry with a towel. Don't rub, because rubbing takes away moisture.
--Ingredients: Water, Sodium Laureth Sulphate, Acrylates Copolymer, Cocamidopropyl Betain, PEG - 40 Hydrogenated Castor Oil, Parfume, Prunus Armeniaca (Apricot) Seed, Aminomethyl Propanol, Polyquaternium - 7, Butylene Glycol, Iodopropyl Butylcarbamate, DMDM Hydantoin, Tetrasodium EDTA, Methyl Chloro Isothiazolinone, Methyl Isothiazolinone, Magnesium Chloride, Magnesium Nitrate.
Bekasi - Indonesia
PT. Cahaya Rahmah Cosmetikindo
Banten - Indonesia
Please see sample on the attachment of our creative brief.
We want to use color that give fresh impression and align with Apricot as the key ingredient of the product.
Designers could play with orange, red, white and yellow.
Vector editable file that could be opened using Adobe Illustrator. File type could be .eps or .ai. But please do not use .psd or corel draw.
We have some design references and supporting file for designers guideline. Please see on the attachment:
- AURUM Logo.
- Sample labels & guideline.
- Design references.
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