Contest title

Label Design For Pomade Packaging

Theme and details on the design

Industry

Cosmetic and Beauty

Details of the company and its target audience

No details from contest holder

Additional information for designers

No additional information

Jelaskan kepada kami mengenai desain label yang Anda inginkan

We're looking for label design that could describe our product values as stated below.

Our POMADE slogan:
"Natural Freshness for The Proper Gentleman"

Our product's unique selling value:
Premium Quality, Healthy (natural), Halal, and Update with Latest Trend.

Our POMADE key benefits:
With natural olive oil. Citrus splash aroma. Medium strength & shine. Water based easy to wash.

Jelaskan secara singkat mengenai profile perusahaan Anda

Our company name is AURUM. We produce beauty and cosmetics products for men and women. Unique selling value for most of our products are: Premium Quality, Healthy (natural), Halal, and Update with Latest Trend.

We are a startup company backed by industry's veteran with 10++ years of experiences. We're heavily utilising internet and digital media for selling and marketing our products. We don't have physical store and only selling via our online/website.

Jenis file apa yang Anda mau minta dari desainer kami (Optional)

Vector editable file that could be opened using Adobe Illustrator. File type could be .eps or .ai. But please DO NOT use .psd or corel draw.

Apakah ada hal lainnya atau link yang ingin Anda sampaikan kepada desainer kami? (Optional)

We have some design references and supporting file for designers' guideline. Please see on the attachment:
- AURUM Logo
- Sample labels & guideline
- Design references

Warna apa yang Anda inginkan di dalam label (Optional)

Black associated with power, elegance, minimalist and modern. Could be combined with red or yellow. NO retro style color combination.

Alternatively designers could use any dark color (maybe dark blue), as long as it could represent same product values.

Siapakah target market dari perusahaan Anda (Optional)

Pomade target market:
- Male
- 20 – 35 years old
- Urban citizen of Indonesia (esp. big cities)
- Tech savvy / internet user
- Concern about grooming and appearance
- Proud to be Indonesian / love local product
- Concern about being healthy
- Include in these categories: sports fans, fashion / apparel & accessories enthusiast

Seperti apakah style label yang Anda mau (Optional)

Designers need to design label for 2 side of the packaging, which are TOP and BOTTOM. Font style: simple and minimalist and can easy to read. NO retro style.

TOP side: Circle shaped with diameter 7 cm
BOTTOM side: Circle shaped with diameter 5.5 cm

Information should be put on TOP side:
-- AURUM Logo (please check attachment).
-- Text: POMADE (with big size dominated).
-- Slogan: "Natural Freshness for The Proper Gentleman".
-- Net Weight: 85 gr / 3 oz
-- Made in Indonesia
-- If possible also display key benefits: With natural olive oil. Citrus splash aroma. Medium strength & shine. Water based easy to wash.

Information should be put on BOTTOM side:
--How to use: Rub pomade between palms until soft, work it thoroughly into hair, then style with comb or brush. For a stronger hold, dry your hair completely.
--Ingredients: Water, Ceteareth - 25, Glycerin, Fragrance, VP/Methacrylamide/Vinyl Imidazole Copolymer, Phenoxyethanol, Olea Europaea (Olive) Oil, Cl 42051
--Barcode
--NA No
--Batch No
--Expiry date
--BPOM No
--Production Info:
Diproduksi oleh:
PT. Cedefindo
Bekasi - Indonesia

Untuk:
PT. Cahaya Rahmah Cosmetikindo
Banten - Indonesia
--Website: www.myaurum.co.id

PLEASE SEE SAMPLE ON THE ATTACHMENT OF OUR CREATIVE BRIEF

Sample images, sketches, or any other documents

• 
  POMADE & B.WASH packaging - feedback.pdf
• 
  _POMADE-REF 2.jpg
• 
  _POMADE-REF 4.jpg
• 
  _POMADE-REF 3.jpg