Get 100+ custom quality Company Profile Design that you'll loveOur client @mabuacafe receive the perfect design for contest Design for Menu Layout of Mabua Cafe with budget of IDR 3.500.000, mabuacafe received:
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Design for Menu Layout of Mabua Cafe
Food and Beverage
No details from contest holder
No additional information
Kami membutuhkan desain untuk buku menu dan menu layoutnya.
Kami memiliki 2 opsi untuk tampilan / layout-nya, terdapat 2 pilihan, yaitu :
1. Yang murah biaya produksinya.
2. Yang exlcusive produksinya
Hal tersebut dikarenakan restoran Kami baru saja berdiri dan menunya masih berubah-ubah. Sehinga sebelum final menu masuk, Kami ingin me-release yang simple terlebih dahulu.
Kami menginginkan adanya opsi sebuah menu dari yang menggunakan desain versi lembaran untuk menunya agar dapat mudah diganti (apabila ada insert menu baru).
Rencananya media yang akan Kami gunakan dalam beberapa opsi, seperti : material kayu, atau kulit leather. (Mohon desain yang masuk deskripsikan termasuk material yang dapat disesuaikan diantara opsi tersebut akan menjadi bahan pertimbangan Kami dalam proses cetaknya).
1. Q: About restaurant
A: Located nearby future CBD stretch, off Jl. TB. Simatupang.
Located inside Mabua Harley-Davidson Headquarter building that houses a full dealership, office and Harley Owners Group (HOG) secretariat.
Mabua Café will be a gathering place for bikers (Mabua H-D customers).
Not branded Harley-Davidson and must not use any H-D logo, trademark and any H-D Corporate Identity.
2. Q: General look and mood
A: Industrial look but warm/cozy and welcoming.
Biker related decorations includes photos of customers, vista photos during tourings (showing wide open roads, etc), some H-D parts/product/memorabilia (i.e. fuel tank, fender, sprockets, engine, etc).
Casual everyday dining (not fine dining).
3. Q: Target market and demographic
A: Due to its location inside Mabua H-D building, the restaurant will benefit from Mabua’s existing customer.
Learning from previous experience of customer traffic in previous location (Iskandarsyah), a dealership without in-house F&B outlet still receives quite a number of traffic of customer gathering and using the dealership as a meeting spot. Therefore, we envision that the new place will generate more traffic with the new F&B outlet.
The majority is male, usually comes to hangout in the afternoon around 4pm onwards.
Sometimes lady bikers also have gatherings at the Dealership. Previous events at Iskandarsyah location include Salsa dance practice at the lounge.
Mabua H-D customers are family oriented too, they often involve and bring their family (wife and children) along to events and gatherings.
Age group: 30-55 year.
Proportion : Male 60%, Female 40%
Socio-economic group : A/B +
Occupations : Executives, Professionals (medical doctors, lawyers), Entrepreneurs (mining/oil and gas), High-rank Government Officials (i.e. police and army force officials, etc), Housewives.
Other potential customers include executives and professionals from surrounding buildings along T.B. Simatupang strip, surrounding ruko along Jl. Ciputat Raya - Pondok Pinang and other nearby office buildings in Pondok Indah (i.e. BCA, Citibank, etc).
Potential traffic times : weekday lunch hours, after office or early evening, weekends.
4. Q: Menu selections
A: Menu variety is not complicated, easily accepted by many types of customer, with good combination of Western and local selection (menu that common people are familiar with).
Western: Soup, salad, burger, steak and dessert
Local selection : pisang goreng, nasi goreng, sop buntut.
Moctail & juice.
Coffee and espresso based drinks.
5. Q: Reference and competitors
A: Rolling Stone Cafe (Kemang Ampera)
Basil (Alamanda tower)
Waroeng Kita (at various locations in office building and malls)
Untuk warna, Kami bebaskan para desainer untuk berkarya. Tapi pesan Kami ingin warna yang tidak gelap, light beige putih coklat muda, or go wild bold colors sekalian, contrast... warna element metal
*Mabua Cafe adalah bagian dari Harley Davidson, tetapi tidak boleh memakai attribut symbol Harley Davidson, baik yang burung elang maupun shield.
*Mohon juga karena ini restaurant bukan kedai kopi jadi tidak ada coffee cup pada latar belakang lembar menu tersebut.
*Sertakan logo Mabua Cafe pada desain layout buku menu-nya.
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